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Mercedes-Benz has given a sneak preview of a new ultra luxury coupe which automotive industry analysts suggest is a sign that Daimler is continuing its push further upmarket.
A tweet from the @MercedesBenz account teased a photograph showing the outline of a sleek red sports car with the words: ‘Hot & Cool - Almost six metres of ultimate luxury’.
It has been noted that the Rolls-Royce Phantom is 6m in length too.
Mercedes later tweeted a photograph captioned: Vision Mercedes-Maybach 6. Its first appearance took place in Pebble Beach last week.
A spokesman said it will reveal more at the US Concours D’Elegance, a classic car show held in California, later this month.
The Concours shows 200 of the most prized cars in the world, attracting the world’s top car collectors.
Mercedes wants to overtake rival BMW to claim the title of ‘biggest-selling luxury carmaker’. As a result, Mercedes has been on a product offensive to give its cars a more upmarket appeal, including the revival of the Maybach and Pullman brands.
Last year, BMW retained the title of largest premium automaker, posting sales of 1.91 million BMW branded passenger cars while Mercedes sold 1.87 million cars, compared with a 3.6 per cent jump to 1.8 million sold by Audi.
