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DESIGNER Stella McCartney recently celebrated the launch of her first ever menswear collection and revealed her new women’s Spring 2017 collection at the iconic Abbey Road Studios in an homage to music and fashion.
Alongside the collection presentation were live musical acts including DJ sets by Neneh Cherry, Paul Simonon of the Clash and Big Audio Dynamite’s Dan Donovan, amongst many, and ‘Stella’s Supergroup’ … Gorillaz’s Jeff Wooton with Beth Ditto, Sharleen Spiteri Mike D and DMC.
Guests that joined in to celebrate the evening included star-studded celebrities from the world of fashion and film such as Kate Moss, Orlando Bloom, Anna Friel and Twiggy.
Stella’s debut menswear collection, available to pre-order before hitting the stores, draws on iconic art and sub-cultures across the eras to inject a new creative energy into timeless classics.
Combining a quintessential British-style that gently pushes boundaries between function and fashion, formalwear and sportswear, the collection is animated in a selection of 12 looks staged within an arcade and game-room-themed activities.
The new women’s Spring 2017 collection features irreverent styles created by an unrestricted energy, clashing shapes and textures in unexpected ways.
The ‘Stella woman’, she says, embraces an eloquent individuality showcased in the 18 looks on models as they playfully presented them in fun animated vignettes within the recording studio, a listening booth and DJ booth.
Accessories complement the collection including the new Falabella Box bag, a structured hard-case version of the original Stella McCartney signature bag with a braided chain. Elyse, Binx and Odette shoes alongside the eco-friendly eyewear fabricated from bio materials were prominently displayed.
The Women’s Collection will be available in stores starting this month. Staying true to the designer’s commitment to sustainability every aspect of the collection has been considered to be made in an environmentally-responsible way and is consistent with her vegetarian philosophy, ‘completely cruelty-free’.
And, 45 per cent of the menswear and 53 per cent of the women’s collections come from sustainable materials including sustainable viscose, regenerated cashmere, organic cotton and denim, recycled nylon, sustainable wood and cork, and eco alter nappa.
Consistent to this approach, the event incorporated vegan treats and recycled and repurposed décor by Dres’d.
