Exploring nature and the wild side of life in store

November 15 - 21,2017

Gulf Weekly Exploring nature and the wild side of life in store

FASHION store Twenty4 has launched its autumn/winter collection together with a new cosmetic department, in association with the Al Hawaj Group, in Bahrain Mall.

Last weekend’s event featured a ribbon-cutting ceremony and a fashion show allowing shoppers to ‘explore nature’ and their ‘wild side’ this season with animal prints, faux fur, khaki and leather among the elements of a safari-inspired collection.

The store is running a celebratory ‘half back’ promotion until December 11 meaning bargain-hunters can snap up a stylish new look and get a special reward.

Twenty4 comes under the umbrella of retail group, BMA International, and was first unveiled in Bahrain at the Sanabis mall in 2013 and, as the concept grew in popularity, further stores were opened at Enma Mall, Ramli Mall and in Adliya.

It has secured a glowing reputation for youthful modern styles, quality materials and highly-competitive prices.

The introduction of new cosmetic lines allows it to become ‘a complete fashion brand’ and strengthen its offerings, the company says. The link with Al Hawaj Group brings make-up and perfume giants like Revlon, Max Factor, Maybelline, Essence, Pretty, Rimmel and Bourjois to the store.

Gaurav Kaushik, area operations manager, said: “For a young and trendy brand, we offer fashion at really low prices. We want our customers to buy new fashion as often as they want without burning a hole in their pockets. We want them to feel warm during the winter season in the most fashionable way. So, we look forward to welcoming many more satisfied customers to stores and make Twenty4 synonymous with value, versatility and fashion.”

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