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THE new X-Trail 2018 was unveiled during a spectacular launch event at the Y.K. Almoayyed & Sons Nissan Showroom in Sitra.
The latest edition of the popular crossover made a smoky entrance cheered on by a packed audience … and one lucky attendee drove off in a Nissan Sunny after a prize draw to mark the occasion.
Following the introduction of the Nissan Kicks back earlier this year and the Nissan Pathfinder during summer, the launch of the 2018 Nissan X-Trail completes Nissan’s revamped crossover line-up, ensuring that there is a Nissan vehicle that caters to everyone’s needs, the company says.
Robert Beaty, general manager of Nissan Bahrain, said: “With the continuous demand for crossovers in the country, we are very excited to be launching the new Nissan X-Trail.
“At Nissan, our customers’ satisfaction is our most important priority and, with the new X-Trail, we are certain that we will be meeting their expectations.”
The Nissan X-Trail, priced from around BD9,000 to just under BD13,000, has kept its familiar muscular styling to the chiselled lines and high-wheel arches. However, the front of the vehicle has gone through a robust redesign with added chrome side-molding across the base of the doors and a bigger ‘V-motion’ grille at the front.
The designers aim was to give the X-Trail a more ‘impactful appearance’ on the road. Additionally, the rim’s width has been widened – from 34mm to 37.5mm – to provide a more comfortable and safer grip.
Nissan is confident the launch will give it strong market share growth in the SUV-C segment due to the attractive pricing and classy interior features, such as a new touch-screen navigation with a smart user interface and tan leather seats as an additional interior colour option.
Enhanced technological additions include the I-RVM, a rear-view mirror with a built-in LCD monitor displaying images from a camera mounted on the rear of the vehicle.
One of the most popular vehicles in the kingdom, the Nissan X-Trail sits proudly amongst the Top 15 selling models overall, is the market leader in its SUV-C segment and is available with five or seven-seats.
Mohamed Almoayyed, director, Y.K. Almoayyed & Sons, greeted media guests and hundreds of customers at the launch and together with Almoayyed International Group director, Mashael Almoayyed, handed over the prize car to the lucky winner.