Motoring Weekly

New look for firm favourite

February 7 - 13, 2018

Gulf Weekly Kristian Harrison
By Kristian Harrison

Gulf Weekly New look for firm favourite

One of the kingdom’s most popular cars has received a significant redesign and the new model was unveiled to the media and fans of the marque at the Toyota showroom in Sitra last weekend.

The eighth generation Camry was designed with a blank slate using Toyota New Global Architecture (TNGA) as the basis for the all-new platform, units, electronics, and other core components.

The 2018 Camry comes with three powertrain options; a 2.5-litre four-cylinder engine that produces 178bhp and comes with a six-speed automatic transmission, and a newly-developed 3.5-litre V6 with a D-4S fuel injection system that produces 298bhp and is mated with an eight-speed automatic transmission.

In addition, a new electrified hybrid system will be introduced in May this year, combining two power sources consisting of a petrol engine and two electric motors, producing 176bhp and 118bhp, respectively. This is paired with an Electronically Controlled Continuously Variable Transmission (ECVT) that simulates a six-speed sequential shift transmission.

Ayman Shehadeh, Ebrahim K Kanoo’s senior manager of Toyota marketing, said: “Building on the success of its predecessors, we are very excited to launch the new Camry. It has always been a favourite amongst all demographics in Bahrain and we expect the same for this model.

“It’s a powerful entrant into the mid-size sedan category with its dynamic design, exciting performance and unparalleled fuel efficiency; making this the perfect vehicle for the region.”

The car’s cabin is accentuated with a range of advanced features, including enhanced in-vehicle eight-inch information displays, wireless charging system for smartphones, dual-zone automatic air conditioning system, a six-speaker sound system, multi-adjustable power front seats, and 60/40 split and reclining rear seats.

A comprehensive array of safety features include six SRS airbags, Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Electronic Brake Force Distribution (EBD), Brake Assist (BA), and Hill-start Assist Control (HAC).

The Camry was first released in 1982 and has since sold 19 million units, with the Middle East in particular being one of its most prosperous markets.

Yugo Miyamoto, chief representative of Toyota in the MENA region, believes the new Camry will build on the success the car already enjoys in the region. “With its exhilarating design, refined interior, stirring driving performance, cutting-edge technology, and class-leading fuel efficiency, the 2018 Camry creates a whole new value proposition while ensuring seamless fun and excitement for driver and passengers alike,” he added.

The new Toyota Camry is available now at the E K Kanoo Toyota showroom in Sitra, from the starting price of BD8,990. For more information, visit or call the showroom on 17730730.


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