Scramble to get the football action on screen

June 13 - 19, 2018

Gulf Weekly Scramble to get the football action on screen

TV manufacturers have been scoring big as the buzz over the FIFA World Cup 2018 has helped boost sales from armchair viewers and venues aiming to entice fans to come out and enjoy the match with a crowd.

Smart TVs have proved particularly popular, analysts say, with sales up 40 per cent in some countries over the past two weeks, while curved TVs have also been attracting attention.

Howard Archer, economist at IHS Global Insight, said retailers were likely to see a continuing rise in spending habits throughout the tournament as shoppers snap up replica kits and souvenirs, as well as food and drink to eat while watching the matches from their sofas.

The current demand for televisions could simply be a case of bringing forward purchases that were already being planned by fans and may not boost the market for this year overall. It appears sound bars, which boost television speaker quality, are also selling well supporters want the best sound as well as vision for the big match action.

Lulu Hypermarket, one of Bahrain’s favourite retail operations, has seen its range of the latest models being quickly snapped up. A store spokesperson said: “The World Cup sporting event has a huge following and with today’s television technology offering such a dynamic viewing experience, Lulu has been seeing excellent uptake of the latest models of widescreen super TVs. We have some great offers as well that have pushed sales up.”

In recent weeks one of the bestsellers has been the Sony 48-inch Smart LED TV. There were also discounts on LG screens attracting attention too.

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