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A POPULAR property extravaganza will be expanding its presence in the kingdom by taking some of its exhibition highlights on tour to one of the island’s major shopping and tourist destinations.
The Gulf Property Show at The Avenues - Bahrain will be the first of a series of mall expos created to add value to its annual event which is staged by Hilal Conferences and Exhibitions (HCE) every April at the Bahrain International Exhibition & Convention Centre.
“The Gulf Property Show mall event will promote a more direct route to property investors in the GCC who will be at one of Bahrain’s top leisure and entertainment destination – the Avenues,” said Ahmed Suleiman, HCE’s exhibitions director.
“The mall event has been the result of months of detailed market research, customer consultation, design and development to deliver an exhibition dedicated to build on the Gulf Property Show’s reputation as being strong on sales and investment opportunities for both developers and visitors.
“Many of our exhibitors have suggested staging an extension to the event because of its popularity. Now, with an annual sister show in November, it’s a perfect combination and will help attract weekend visitors too.”
The show will be held from November 21 to 24 aimed at targeting potential investors from Saudi Arabia, Oman, UAE and Kuwait to flock to the kingdom at weekends to shop and dine with a dedicated marketing campaign.
It has already attracted participation from a variety of developers and companies from Turkey, the UAE and from within the kingdom such as First Bahrain’s El Mercado Village, which is a strategic sponsor of the show.
Its recently unveiled luxury villas next to the popular retail and leisure Spanish-themed mall which has an Alosra supermarket, retail outlets and restaurants on Avenue 27, labelled ‘Saudi Corner’ because of its close proximity to the causeway.
The development got a head start on the coming Atrium Mall & Towers, which will boast a Lulu hypermarket and cinema complex, and the Kingdom Mall which will feature go-kart and ice skating arenas, as well as its own hypermarket.
Daniel Taylor, First Bahrain’s chief financial officer, said: “The Gulf Property Show has been a positive platform for El Mercado Village over the years with more than 40 per cent of the homes sold being a result of the exhibitions marketing platform.
“The event at the Avenues - Bahrain is an exciting new innovative event that will add a dimension to our marketing strategy.”
The Real Estate Regulatory Authority of Bahrain, the Survey and Land Regulatory Bureau, the Urban Planning and Development Authority of Bahrain and Bahrain Property Developers Association are also supporting the show.
Real Estate and Property Developers who will be exhibiting next month include Bin Faqeeh Real Estate, Real Search, Milestone Properties, Homes4Life Real Estate Dubai, Kooheji Golden Gate, Union Real Estate and Metropolitan Holding.
Jubran Abdulrahman, HCE’s managing director, said: “The interest shown in the Gulf Property Show from international and regional realtors’ shows confidence in Bahrain as a centre for real estate transactions and the value of the Property Show for realtors.
“The support of these organisations will also add to the growing confidence and awareness in the public that Bahrain has developers who are regulated and can be trusted for their quality and delivery of projects.”
The Gulf Property Show has been held under the patronage of HRH Prince Khalifa Bin Salman Al Khalifa, Prime Minister of the Kingdom of Bahrain since its inception in 2012. HCE has partnered with Colours Events & Exhibitions for the operational organisation of the mall event.
The Avenues – Bahrain is situated adjacent to the King Faisal Road.
