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MasterTech, a leading consumer electronics distributor, will now handle distribution of Hitachi home appliance products in Bahrain through its network across the kingdom.
The partnership was unveiled at a reception held at the Bateel Ballroom at the Wyndham Grand Hotel Bahrain Bay attended by executives from both companies and members of the media.
Jawad Yousuf Al Hawaj, chairman and MD, said: “We are extremely pleased to have been awarded the official distributor rights for the consumer electronics division of Hitachi in Bahrain. MasterTech caters to every consumer’s needs and our goal is to provide the widest range of the best electronics, and we stand to uphold this image with distributing Hitachi’s consumer tech in the region.”
Hidenori Zen, MD of Hitachi, revealed that the Japanese multinational conglomerate headquartered in Tokyo, has had a presence in Bahrain since the early 1970s.
He was ‘excited’ by the alliance as MasterTech was part of the Al Hawaj Group which represents many world-renowned brands.
“They provide excellent after-service support to the consumer and we believe that their level of experience and commitment will be beneficial to Hitachi’s brand name.”
To add to the celebrations, a magician entertained the guests, a violinist played on stage and a prize raffle draw was held.