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Al Hawaj aims to spread a message of appreciation to mothers across the kingdom with its annual ‘I Love My Mum’ campaign.
This is the luxury retail group’s seventh year of hosting the popular promotion. The initiative kick started on International Women’s Day and will celebrate Mother’s Day.
Abdul Wahab Al Hawaj, Al Hawaj’s GM, launched the initiative with other senior members of the company at a press conference at its Salmaniya HQ. He said: “Many people talk about this campaign and value it because they say it gives them a chance to share their appreciation for their mums. Mothers deserve all the love in the world.”
Customers are invited to submit entries in the form of a ‘love message’ to their mothers after purchasing gift items, such as perfumes, make-up, watches, fashion accessories, or leather bags.
Ten moving messages will be handpicked by a six-strong jury and they will receive a special perfume bouquet from Al Hawaj. The top three chosen will also receive cash prizes, sponsored by CrediMax, with first place taking home $1,500, second receiving $1,000 and third picking up $500.
The competition runs until March 21, Mother’s Day in Bahrain, and the winners will be announced on March 24 at a glitzy event at the Four Seasons Hotel Bahrain Bay, under the patronage of Labour and Social Development Minister Jameel Humaidan.
For more details call 16166666.
