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Kraft is introducing Kraft Salad ‘Frosting’, its Kraft Classic Ranch Dressing disguised in a frosting tube, giving parents a hand in upping their lie game.
Icing, or frosting, is a sweet, often creamy glaze made of sugar with water or milk, often enriched with ingredients like butter, egg whites and cream cheese. It is used to cover or decorate cakes and cookies
“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” said Sergio Eleuterio, head of marketing for Kraft.
“Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”
According to a recent study, Ranch dressing is the most popular dressing in the US and the marketers believe children will eat anything with frosting, right? It’s a match made for dinnertime bliss, they say. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. It will be available in shops soon.
Kraft also announced a contest to give families a chance to win free samples of its ‘frosting’. The brand is asking parents to share the best lies they’ve told their children with the Twitter hashtags #LieLikeAParent and #contest. The 1,500 winners will be determined based on likes and originality.