Fashion Weekly

Jalal’s timely tips on the latest trends

June 12 -18, 2019

Gulf Weekly Jalal’s timely tips on the latest trends

Check out The Beard Gear Co, a Gulf-based men’s grooming brand specialising in beard care and maintenance.

Founded in 2017 in the UAE by Thierry Bosnoyan, Tanios El Mallah, & Antoun Sader, the company offers a selective range of organic and cruelty-free products forged from 100 per cent natural ingredients to heal, nourish and strengthen the beard and skin.

Composed from a concoction of natural essences, The Beard Gear Co has created a line of aromatic beard oils, soothing balms, assorted kits, as well as beard grooming tools that cater to the maintenance and enrichment of the beard aficionados.

The brand’s concept was conceived by the three longtime friends over a discussion on trying to grow a ‘proper beard’, and the difficulties of maintaining and grooming it correctly.

 Thierry said: “We then realised there was a gap in the market when it came to beard care in particular, and decided to launch our own grooming brand.”

The company’s grooming confections are infused with natural essences, designed to cool down your scalp and reduce itching.

The products are invigorated with a strong concentration of tea tree, pine, peppermint and lavender essential oils, for a relaxing and therapeutic cooling effect, and to keep the beard feeling fresh.

The brand’s most popular item is the The Gentleman’s Toolkit, a set of three beard oils, one brush, one comb and a pair of scissors – the ultimate kit for the ultimate beard-man!

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