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Bahrain Islamic Bank (BisB) is enabling its customers to convert their BisB points to Shukran points, widening the range of retail outlets across the Middle East at which customers can now redeem their reward points.
Shukran, which is the biggest retail loyalty program in the region, can be used to earn and redeem points at Landmark Group outlets like Centre Point, Fitness First Bahrain, Steve Madden, Carpisa and more.
BisB, which has made significant investments in Fintech, including a dedication Innovation Lab to explore strategic investments in digital banking, considers this a significant addition to their digital rewards platform and the wide range of options available to customers to enjoy a rewarding banking and shopping experience.
Commenting on the launch, Dalal AlQais, BisB’s retail banking general manager, said: “We look forward to providing an exceptional level of service for our Credit Card and Prepaid Card holders who have enrolled in BisB’s Loyalty Rewards programme.”
Shukran has exponentially grown in popularity over the last few years, now including more than 50 brands and boasting more than 30 million members in over nine countries, allowing customers to earn points on all transactions, even during promotions and sales.