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The TAG Heuer Porsche Formula E team unveiled its 99X Electric car in gaming fashion in the lead up to the 2019/2020 season of the ABB FIA Formula E Championship.
The digital community was actively involved in the launch as part of a live video game Formula E Unlocked on twitch.tv/Porsche.
Gamers Neel Jani and André Lotterer, also regular Porsche drivers, participated in the car presentation alongside other players from around the world. They were guided through the Porsche Digital GmbH premises in Ludwigsburg by specific instructions from the gaming community, in which their first task was to find the car and then to reveal it.
Jani said: “It was a unique car presentation unlike anything the motorsport world has ever experienced before. It was great fun joining the gamers’ search for the Porsche 99X Electric both virtually and in real life at the same time.”
Fritz Enzinger, vice president of Porsche Motorsport and Group Motorsport Volkswagen AG, is proud of the team and its accomplishments. He believes this is a giant leap for the company in terms of working on entering Formula E.
He said: “I am really proud of our team which has shown a high level of commitment to the Formula E project. Now I am looking forward to seeing the Porsche 99X Electric on the racetrack.”
In terms of design, the traditional Porsche motorsport colours were chosen for the Formula E racing car. This car also serves as a development platform for future fully electric production models.
The Swiss luxury watch manufacturer is the Title and Timing Partner of the Porsche Formula E Team, which will contest Season 6 of the ABB FIA Formula E Championship under the name ‘TAG Heuer Porsche Formula E Team’.
Highlights of the Formula E Unlocked video game will be available at newstv.porsche.com as of 29th August.