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Massimo Dutti’s Autumn Winter 2019 looks and imagery offer men and women a nostalgic, dreamy and contemporary feel for the season.
The Secret Love fashion campaign, photographed by Mikael Jansson and directed by Franck Durand Atelier, is inspired by the excitement of a passionate moment.
The coveted photographer’s vision for the brand is to portray an intimate and beautiful neorealist campaign, full of symbolism and references to the interaction between allure and mystery.
Models Deirdre Firinne, Rianne van Rompaey and Simon Nessman, dressed in the latest trends from the label, all play part of the stylish story with a cinematographic touch proving once more that fashion and cinema are inescapably linked.
The Secret Love transports men and women to a historical and romantic setting in a bid for to touch their hearts as they admire the new fashion arrivals.
For women, the perfect wardrobe to show off in the twisting lanes seen in the campaign, as well as a dress code to perfectly interpret the new season, include floaty skirts and theatrical coats with fur details as well as tailored coats and suits with culotte trousers.
The presence of chunky knit sweaters is also a sign that comfy and sporty styles are here to stay.
A head-to-toe “white in winter” look continues to be the height of chic. The counterbalance: endless woody tones that recreate the melancholic beauty of autumn. Bags, sunglasses, belts, hats and small pieces of jewellery all abandon neutrality and minimalism.
Men will adore the impeccably cut suits in pleasant top-quality fabrics like wool, knits or leather. The chunky knit sweater proves to be more than just a must-have to keep out the cold. The suit, the season’s star garment, is brought up to date by changing the silhouette. Jackets are tailored with a simple button fastening or are double breasted.