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The Bahrain Tourism and Exhibitions Authority (BTEA) took part in the World Travel Market (WTM) last week. The WTM is a platform for representatives from the global travel and tourism industry network during an event held in the UK until last Wednesday.
Bahrain’s delegation was headed by the Minister of Industry, Commerce and Tourism, Zayed bin Rashid Alzayani, chief executive officer of BTEA, Nader Al Moayyed and included representatives from BTEA, the Bahrain Economic Development Board (EDB), the national carrier Gulf Air and Bahrain International Circuit (BIC)
“We have always been keen to participate in various regional and international exhibitions and events, through which we seek to promote the Kingdom of Bahrain to attract foreign investments and increase tourism numbers,” said Zayed.
“Our strategy at BTEA focuses on strengthening the kingdom’s tourism sector in order for it to become one of the main contributors to the economy. Our aim is to position Bahrain as a regional and international tourism hub.”
During this global event, BTEA showcased the kingdom’s tourism potential as well as the upcoming Formula One Bahrain Grand Prix race, which has been attracting thousands of racing fans from around the world for the last 15 years.
World Travel Market provided an ideal platform for industry professionals to discuss the latest developments and challenges of the tourism industry. BTEA’s participation was in line with its long-term strategy to further develop the Kingdom’s tourism sector and strengthen its position on regional and international levels under the slogan of ‘Ours. Yours.’, which contributes towards the Kingdom’s economy and the 2030 Economic Vision.
Bahrain has taken great strides in enhancing its position as an ideal destination for experiential travel as it offers visitors a unique experience due to its rich history, civilisation and traditions that distinguish it from any other country in the Arabian Gulf. With the aim of making Bahrain a leading family and business tourism destination, the BTEA developed and showcased an integrated schedule of events in order to attract tourists from around the world to the kingdom.