Fashion Weekly

‘Max’imum style

November 27 - December 3, 2019

Gulf Weekly Mai Al Khatib-Camille
By Mai Al Khatib-Camille

Gulf Weekly ‘Max’imum style

Magnificent Max Fashion has reopened its popular store in Segaya and launched its latest winter line to keep customers feeling cute and cosy throughout the breezy season.

The 117,000sqft store was inaugurated by Shaikh Hasan bin Rashid Al Khalifa in the presence of Shumalan Naicker, territory head and other senior members of Al Rashid Group, which is a division of Landmark Group.

Shoppers will enjoy experiencing the new space as it boasts an improved ambience and is simple to navigate through with large visual enhancements that catch the eye. The collections showcased at the value brand fashion store are keeping patrons pleased and the brand is offering Fashionistas six style tips to look chic and cool using traditional patterns and monochrome.

v Marvellous Monochrome: Monochromatic doesn’t mean that you have to wear the same solid colour from head to toe. Mix things up with different shades of the same hue and different textures too. For example, pair a skirt with a knit sweater or a skirt with a smart jacket.

v Stay fresh: The brand has launched an elegant new apparel collection called “Uptown Girl” reviving the houndstooth print in monochrome colours. The collection features shades of orange to help people transition into fall in a bright and energetic way.

v Mix it up: Contrast a small-checked blazer with a bag or scarf or vice versa and finish off the look with black ankle boots. If you are looking to create a more casual look, denim jeans is ideal paired with ankle boots or heels.

v Accessories are everything: Don’t forget to sparkle and dazzle with the right accessories. They can make or break an outfit. Good base colours match well with most accent pieces like shoes, hats and jewelry. Max Fashion’s unique accessory this season is the new belt bag with two pouches. It can be worn over the shoulder or around the waist.

v Professionally polished: Pair houndstooth patterned tops with boots for a look that will make the right lasting impression in any meeting or office party. Match heels and a clutch bag for a touch of glamour.

v All layered: Layer a monochromatic piece with a timeless jacket and comfortable skinny jeans for the perfect weekend outfit. Add a colourful houndstooth top to complete the edgy look.

Max Fashion brand has eight stores currently operating in Bahrain and feature approximately 50,000 products in its stores.

For details, visit

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