Cover Story

Music Mania

December 4, 2019

Gulf Weekly Mai Al Khatib-Camille
By Mai Al Khatib-Camille

Gulf Weekly Music Mania

Artists, producers and musicians from across the region and the US are set to showcase a series of workshops, panel discussions and performances, starting tomorrow, in a bid to engage like-minded individuals as well as create a platform for talents and music lovers alike.

The three-day conference, entitled Sound & Fiction, is an initiative supported by the US Embassy in Bahrain and conceptualised by Ali Al Saeed, the conference founder and director who is also the founder and creative director of Museland. Museland was revamped by the 41-year-old entrepreneur into a music platform which will act as a record label that provides content production and launches new events.

It was initially conceived as part of the Elham Arts Festival, which was organised by an art collective that Ali was running at the time.

He has been involved in the arts and music scene, locally and regionally, for the past 15 years, organising small and large scale events such as Elham Arts Festival and Museland Music Festival.

 “The concept was developed by me and the project is carried through by Museland,” said Ali. “Others on the organising team include project manager Sumit Sharma and programme curator Hasan Hujairi.

“We’re lucky to have an eclectic group of people taking part from Bahrain, UAE, KSA, Kuwait, UAE and USA, ranging from producers to musicians to songwriters to record labels, talent managers and community builders.”

The event, which ends on Saturday, will include panels and talks, workshops and community activities during the day and live performances in the evenings. 

“Topics covered will include community building in music, the creative process of finding your own voice and sound, mastering sound for live performances for musicians and collaborative works,” added Ali. “It also focuses on more the theoretical and creative aspect of music, than the technical.”

The conference will be staged at Bait Alsalmaniya in Manama and Alliance Francaise. All events are free to enter but it is recommended to register for workshops in advance.

For details, visit

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