Fashion Weekly

The fashion game

June 3 - 9 , 2020

Gulf Weekly Mai Al Khatib-Camille
By Mai Al Khatib-Camille

Gulf Weekly The fashion game

A famous fashion house has launched a digital game in which one lucky player can win a shopping experience.

People living in Dubai, Bahrain and Saudi Arabia can participate in the Maison KARL LAGERFELD game on desktops, tablets and mobile devices and once a week, the winner with the highest score will receive a shopping experience worth BD25 (AED 250).

The interactive game was inspired by the luxury brand’s Spring 2020 Pixel collection which features pixelated artworks of Karl, the German creative designer, and his cat Choupette.

The player must help Choupette navigate her way through the iconic KARL LAGERFELD Maison at 21 Rue St-Guillaume in Paris, as they searches for this season’s must-have styles and avoids the neighbourhood dogs.

The goal is to collect as many pixel points as possible. Choupette can also score bonus points by collecting special accessories like sunglasses, a camera, a handbag, Karl’s lucky number seven and the Eiffel Tower.

The ready-to-wear collection, featuring artwork in primary shades of red, yellow and blue, includes a bouclé jacket and matching A-line skirt with a slightly fringed finish and piping. Chic colour blocking appears on blouses, knitwear and tunics. A pixelated image of Karl is featured as both a high-density print and in 3D studs on sweatshirts, t-shirts and sweaters. There is also a pixelated QR code print with embroidery and a terry effect.

The accessories boast a range of playful pieces in textured leather. There’s a tote bag, small and medium top handle bags with removable shoulder straps and a large pouch featuring pixelated artworks of Karl.

To play the game, visit

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