Motoring Weekly

Digital drive

August 5 - 11 , 2020

Gulf Weekly Digital drive

Motoring enthusiasts fond of Fiat Chrysler Automobiles (FCA) range of rides can now scroll through an array of models using the global carmakers contactless new showroom, writes Mai Al-Khatib-Camille.

FCA, which is the manufacturer of Chrysler, Jeep, Dodge, RAM, Fiat, Abarth and Alfa Romeo vehicles globally, is providing its dealerships in the Middle East with iShowroom, a virtual sales tool which offers customers a chance to shop digitally from their screens at home.

This state-of-the art initiative is built on the success of its Car@home programme which allows customers to order test drives to their doorsteps.

The iShowroom enables shoppers to interact with dealerships from the comfort and safety of their own abodes via popular video conferencing applications.

Orhan Sozen, FCA Middle East’s network development director, said: “Our sales consultants are able to highlight every single aspect of any of our models with the tap of a finger and broadcast this experience directly to the homes of our customers. This wholly digital experience maximises comfort, convenience and safety for both our clients and our employees.”

The digital sales tool is available in web (desktop, laptop and tablet) and mobile web (smartphones) versions. It contains information about every model of every FCA brand, including features and benefits as well as videos about how key features work, brand advertising and animations. It even allows customers to make model-to-model comparisons between different FCA cars.

Another element is the ‘Wish List’ which allows users to compile a list of desired features such as Adaptive Cruise Control or Lane Change Assist.  It also can help determine which vehicles in the dealership’s inventory have those features, helping sales consultants match the correct models to customers’ specific needs.

The iShowroom can also be hosted on popular video conferencing applications such as Zoom and Microsoft Teams.

For more information regarding FCA, please visit

More on Motoring Weekly