Flip through the latest issue of Gulf Weekly.
Kia Motors America (KMA) recently announced the Kia Opirus topped the large car segment in the Strategic Vision Total Value Index (TVI). The TVI considers complete consumer ownership experience as well as beliefs about the economic consequences of the purchase, either immediate or expected.
"In a tough economic climate it is good to see that consumers are recognising the Opirus for everything that it has to offer," said Michael Sprague, vice president of marketing, KMA. "Being that the Total Value Index considers not only the overall ownership experience but what buyers feel the economic impact of their purchase will be is a testament to Opirus's quality and value."
Strategic Vision calculates the TVI by taking into consideration statements that owners make about value, including expected reliability, expected fuel economy, price paid and expected resale value, and then incorporating the importance of the variables that make up the ownership experience.
Having recently topped the Strategic Vision Smart GreenIndexSM in the large car segment and recently awarded a 'Good' rating from the Insurance Institute for Highway Safety (IIHS) in frontal and side impact crash tests, Opirus offers outstanding safety features, luxury and overall convenience in the full-size sedan segment.
Opirus offers a long list of standard amenities including eight airbags, leather seats, chrome and wood accents, and a 3.8-litre all-aluminum DOHC V6 engine which generates 264 horsepower and 260 pound-feet of torque.
