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Bahrain is witnessing an unprecedented demand for 'digital lifestyle products', as local consumers become more attuned to advanced digital technologies.
As a result, electronics and telecom companies are eyeing the prospects within the country as they explore and develop more cutting-edge innovations that revolutionise the way local consumers listen to music, play games, watch TV, communicate digitally and access information.
With the aim of attracting increasingly tech-savvy customers from Bahrain, the highly awaited lifestyle exhibition, 'Big Boys Toys' is set to showcase the latest in consumer electronics and telecommunication technologies from February 2-5, 2011 at the Abu Dhabi National Exhibition Centre.
Bahrain is experiencing a surge in demand for electronic products amidst the popularity of smart phones, 3G mobile handsets and big screen LCDs. Another indicator of a surge is the growth in the country's broadband network market, and latest research shows that mobile subscribers in Bahrain have grown rapidly.
"Bahrain has adapted and embraced every new technology developed for digital lifestyle products, which makes it an ideal market for global companies taking massive strides to introduce next generation technology systems," said Artaaj chief executive, Biju Jayaraaj.
"Big Boys Toys will bring together the 'best of the best' products and services combined with live demos and activities that will appeal to the high net worth male consumer," he concluded.
