The revival of the 1970s first struck the catwalk with its free-wheeling easy vibe and has now trickled down to the retail outlets turning regular girls into ‘boho babes’ overnight.
The new spring/summer 2015 campaign by Bershka is inspired by this trend and has never-before-seen, eclectic silhouettes in-store now.
The pure essence of this new collection is modern ‘gypsy chic’. Punchy ethnic and tropical prints are found as well as maxi dresses, blouses and A-line skirts.
A fun retro Californian pallet is used with papaya, ecru and yellow giving an open air folksy-feel.
There is a clear festival look with the use of natural shades of terracotta and coral as well as hyper-wide palazzo and bell-bottom pants. Flowy textiles and sheer effects are evident as well as light garments in fabrics like guipure and crochet.
