American lead singer of DNCE, Joe Jonas, was spotted sporting a t-shirt from the Kenzo X H&M collection while he was out and about in New York City.
Later in the week he was then spotted leaving a studio in London wearing a knit sweater with a jacket from the collection. Kenzo’s creative directors Carol Lim and Humberto Leon has unravelled their collaboration: a collection celebrating the brand’s history by reproducing iconic pieces from the 70s, 80s and 90s, and connecting them to the contemporary street aesthetic that Lim and Leon introduced when taking the helm in 2011.
As a label, Kenzo is known for its use of prints and colours and incorporating and mixing cultural influences into its items. In the joint collection there’s only one item for ladies – a black blouse – that isn’t printed and a lot of items for both men and ladies that draw cultural references from Russia, Japan and elsewhere.
Kenzo was founded in 1970 when Japanese designer Kenzo Takada opened his boutique Jungle Jap in Paris.
In that store Takada hosted fashion shows and sold clothes inspired by global lifestyle, traditional Japanese garb, and Parisian high fashion. His style was seen as innovative and new and quickly gained the attention of the industry and fashion press.
The iconic brand was born. The amazing collection will be available in selected stores across the Middle East from November 3.