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VIVA Bahrain is rebranding itself as stc Bahrain. The new identity was unveiled at a special launch event attended by stc Bahrain employees and media.
Speaking at the event, Eng Nezar Banabeela, CEO of stc Bahrain, said: “We are proud of the success we have achieved in Bahrain and our positive impact on the telecom sector. As the fastest-growing and the most innovative telecom operator in the Kingdom, we continue to invest in next-generation technologies and service the varied needs of our customers with innovative products and solutions.
“Today, as a leading digital company, stc Bahrain will continue to break boundaries in order to enrich all aspects of our customers’ personal and professional lives. And will continue to drive Bahrain’s digital future with investments in revolutionary technologies and applications.”
Saudi Telecom Company (stc) won Bahrain’s third mobile network operating licence with a bid of BD87 million in 2009 and launched its operations under the brand name VIVA in January 2010.
The rebranding comes as stc across the region unifies its brand identity in KSA, Kuwait and Bahrain. According to company insiders, this synergy is anticipated to move towards integrating operations. However, consumers will see little change, except for a wider availability of roaming plans in the three countries.
Celebrating the launch of its new identity, stc Bahrain introduced exclusive offers for its subscribers for a limited time period which includes a special international roaming offer without any fees charged to customer traveling to Saudi Arabia and Kuwait. Also, stc Bahrain post-paid and prepaid customers can benefit from free calls when calling Saudi Arabia and Kuwait for a limited time offer.
