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Kingdom of Bahrain
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One of the leading telecoms in the kingdom held a marvellous midnight-launch for the much-anticipated iPhone 14 with a dramatic drone drop-off to the island’s first Bahraini customer, Hesham Swar.
Batelco staged the exciting event in collaboration with the Bahrain International Circuit (BIC) at its Paddock Club; featuring invited customers who had pre-ordered the coveted devices enjoying music, a selection of finger foods and beverages as well as games and activities in the lead up to the midnight unveiling.
“We always aim to add fun to our iPhone launches and wanted to do something extra special this year now that life is back to normal,” said Batelco’s general manager of the consumer division Maitham Abdulla.
Additionally, 20 lucky customers who won a Passenger Ride Experience in a special raffle on the night enjoyed a speedy trip round the iconic track in a Clio Cup Car or Radical SR3 accompanied by a professional driver.
At around 11.50pm, customers made their way outside the paddock and watched in awe as the countdown flashed on the big screens of BIC’s VIP Tower. At the stroke of midnight, a drone appeared, soaring over the tower and made its way to the paddock to deliver the smartphone in a spectacular style and to the applause of invited guests.
“Firstly, the fun of the countdown clock on the VIP Tower with the crowd joining in was so much fun and I couldn’t believe it when I saw the drone appearing from the top of the tower carrying an iPhone for me,” said Hesham.
“It is something I will remember always. Thank you Batelco for such a memorable occasion.”
After the unveiling, customers lined up at the dedicated desks to receive their devices.
“Watching the countdown and the delivery of the first device by drone was so exciting and appreciated by our customers,” added Maitham. “We were delighted to be able to host the event in collaboration with the BIC and we greatly appreciate the support of the BIC team in helping to make this happen.”
Batelco is offering the full iPhone 14 line-up and also the latest Apple Watch. A range of post-paid packages including 5G packages are also available to give customers the best user experience to match their new devices.