Top-of-the-range models fuel brand performance

February 4 - 10, 2015
Gulf Weekly Top-of-the-range models fuel brand performance

Euro Motors has achieved its best-ever annual sales result for 2014 with a 37 per cent increase in BMW and MINI sales over the previous year. This achievement placed Bahrain as the market with the third largest growth rate for BMW Group in the Middle East after Abu Dhabi and Oman.

The past year also saw Euro Motors break the 1,000 vehicles milestone for the first time, with 1,001 BMW cars sold in 12 months.

Fuelling the brand’s performance in Bahrain was its top-of-the-range models; the BMW X5 Sports Activity Vehicle with a 164 per cent increase in sales, while the BMW 7 Series grew by 26 per cent, helping to retain the Middle East’s position as the third biggest BMW market in the world after China and the US for sales of the flagship model.

The BMW 5 Series, the global leader in the executive saloon segment, also achieved impressive growth, with a 22 per cent increase in sales over 2013 figures.
MINI also had strong growth in Bahrain in 2014 with sales increasing 10 per cent. The most popular selling model was the MINI Countryman – the first with four doors and a four-wheel drive option. Sales for the popular model increased 14 per cent. Also contributing to the positive sales was the new MINI three-door Hatch, which was launched in March and now also offers a five-door variant for that extra convenience, whilst everything from the engines, gearbox, chassis, exterior and interior are new.

BMW Group Middle East managing director, Johannes Seibert, and area manager, Ayser Maan, personally congratulated Euro Motors on its 2014 achievements with a visit to the Sitra showroom.

Paul Yates, general manager of Euro Motors, Nawwaf Al Zayani, chairman, and their respective teams were praised for their ‘dedication, commitment and strong team work’.

Mr Yates said: “2014 was a great year for Euro Motors. Not only were we deemed to be one of the top three fastest growing markets in the Middle East, but we also exceeded expectations in terms of individual vehicle sales for the BMW brand with the delivery of more than 1,000 cars over 12 months. Our success is a direct result of our unwavering commitment to providing customers in the kingdom with premium products, professional staff and exceptional service standards, a strategy that we intend to move forward even further with into 2015.”

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