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Zooming in on Huawei

April 24 - 30, 2019
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Gulf Weekly Kristian Harrison
By Kristian Harrison




Gulf Weekly Zooming in on Huawei

The smartphone market remains as competitive as ever, as one of the industry’s heavyweights has launched its latest product in Bahrain.

Huawei’s flagship P Series now has two new models in its portfolio, with the P30 and P30 Pro available at all authorised sales points in the kingdom.

The release of the devices and the excitement generated by them has delighted retailers. Mustafa Murad, GM of iZone, located in Oasis Mall Juffair, believes that the Chinese brand has the capabilities to focus on wooing consumers’ hearts against rivals such as Apple’s iPhone and Samsung’s Galaxy series.

“It’s an exciting concept and the P30 is amazing in terms of its cameras,” he said. “Huawei have the best cameras on the market by far in my opinion, it’s a huge difference compared to other smartphones. If it’s photography you like, then there’s no better phone than this.

“The concept of iZone is to provide a good quality digital shop in an easy-to-access area. We also offer service as well as accessories. We do free delivery and pick-ups in Juffair, for example, where we will send a technician to homes to fix phone issues, or collect them if they need more serious repairs.”

The P30 Pro incorporates a Leica Quad Camera System that includes a 40MP primary camera with the Huawei SuperSpectrum Sensor, a 20MP ultra-wide angle camera, an 8MP telephoto camera fitted with SuperZoom Lens and a Huawei ToF Camera.

The P30 is equipped with Leica Triple Camera consisting of a 40MP Huawei SuperSpectrum sensor, a 16MP ultra-wide angle camera and an 8MP telephoto camera.

The new sensors, lens set-up, image signal processor (ISP), NPU and custom image processing algorithms work seamlessly together to enable sophisticated professional camera features. These devices feature the innovative Huawei Time of Flight (ToF) Camera, and enhanced optical and AI image stabilisation technology.

Huawei Dual-View Video can capture two perspectives of the same scene at the same time by using multiple cameras simultaneously.

Huawei certainly appear on the ascendency. It reported a 39 per cent year-on-year increase in first-quarter revenue on Monday as it continues to see growth despite continued political pressure.

The Chinese networking equipment maker said revenue totalled 179.7 billion yuan (around BD11 billion) for the first three months of 2019. The company said it shipped 59 million smartphones in the first quarter.

Huawei added in a press release that 2019 will be a year of ‘large-scale deployment of 5G around the world’ and its carrier business ‘has unprecedented opportunities for growth’. By the end of March, Huawei had signed 40 commercial contracts for 5G with leading global carriers. 5G refers to the fifth generation of mobile networks that promises super-fast data speeds with the ability to support new technologies like driverless cars.

The US has reportedly tried to pressure allied countries like Germany and the UK to block Huawei from 5G, but neither has done so yet, and the warnings have not washed in Bahrain either, as tech collaborations continue to prosper.

Washington has accused Huawei of being a national security risk, warning that its equipment could be used by the Chinese government for espionage purposes. Huawei has repeatedly denied this claim and Chinese officials suggest the US is simply jealous of the company’s success.

In a recent interview, Huawei’s founder Ren Zhengfei said that the US has been helping to advertise the company by talking about it so much.

The P30 & P30 Pro smartphones are available in Breathing Crystal, Aurora and Black, for the price of BD348.900 for the P30 Pro, and BD256.900 for the P30.

For more details about Huawei products and iZone, call 17600100, visit www.iZonebh.com or follow @iZonebh on Instagram.







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