Fashion Weekly

New collections at mall

April 24 - 30, 2019

Gulf Weekly Mai Al Khatib-Camille
By Mai Al Khatib-Camille

Gulf Weekly New collections at mall

Spring is in the air and it’s the season for hope, love, rejuvenation and growth. It’s a time to pack up your warm winter wear, donate unused clothing to those in need and liven up your wardrobe with bold and vibrant new attire.

Shoppers craving a fashion transformation need not look any further as City Centre Bahrain has unveiled its new Spring/Summer 2019 campaign, offering visitors a chance to snap up high-end and street-style looks from its plethora of stores as well as get the chance to personally design their own shirts. There are several sales also happening throughout the mall.

“With more than 100 exclusive fashion brands from which to choose at City Centre Bahrain, shoppers of every age are sure to find an opportunity to embrace their own distinct fashion style and identity,” said Duaij Al Rumaihi, senior mall manager, below. “We are celebrating the new collections and individuality through our 3D printing activation as well as a range of rewards for fashionable guests.”

The shopping, entertainment and lifestyle destination is featuring an exhibit in its Central Galleria, on the ground floor, boasting the latest in branded attire along with a Yokai 3D fashion robot from Austria which can print people’s designs on the spot, on a white shirt, right before their eyes. Shoppers can avail this offer by spending BD50 at the mall’s fashion outlets. They will receive a code on their mobile phones to redeem their shirts at the Spring of Fashion 2019 activation. The drawing or design will then be instantly created by the robot using 3D technology.

Some of the current designs featured to choose from include fashion capitals such as London, Rome and Manama as well as some animal caricatures or female portraits.

Those who spend BD30 or more will be entered in a draw to win one of five daily airline tickets to Dubai plus a BD50 mall gift card to spend at any of Majid Al Futtaim’s malls in the UAE. By the end of the campaign, the mall is expected to be rewarding 150 customers.

People can also enhance their shopping experience with the mall’s exclusive, complimentary Hands Free shopping bag delivery service allowing them to shop to their heart’s content and leave bags behind at the Hands Free collection desk. The bags can be brought to the shopper anywhere in the mall, to their car, or to hotels connected to the mall at their convenience by using the City Centre Bahrain mobile app or by calling the team 15 minutes before finishing shopping.

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