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Bahraini-Seychellois rapper Abdulla Abdulhakeem, known across the kingdom as Confait, has fans shimmying and shaking with the debut of his single Fortnite Dance.
The 26-year-old’s award winning TikTok Arabia song and dance challenge called Fortnite Dab has been transformed into a full on song and music video recorded and produced by Outlaw Productions, the hip hop label he also signed with last year.
Confait, from Saar, said: “This is my first debut single and video and it feels great! It’s satisfying to see how a little silly idea can turn into something so big, so if you see potential in any idea, no matter how small, don’t give up on it.”
The concept originally came about last year after Confait decided to give the 15-second-or-less video creation app a shot based on a suggestion made by his friend @k.aa.rh.
He always wanted to create something based on the popular Fortinite game and its dance moves. Hence, Confait wrote a song and choreographed a dance routine including moves from the game as well as some of his own to be used on TikTok. His Fortnite Dab video and challenge went viral and racked up more than 140 million views. It also won him the award for TikTok Arabia’s Most Popular Original Song in 2019. The awards were announced at TikTok’s end of the year ceremony on New Year’s Eve in Dubai. It was his first award in his musical career.
Now, the cool Fortnite moves and vibe are further emphasised in his single.
“The same vibe fans got from the shorter version has simply been turned into a longer one,” explained Confait. “The chorus of the song is all about dancing, but the lyrics heard throughout the song may sound like it’s about playing the game and there is a hidden meaning behind it. I’ll leave that for the listeners to figure out.”
It took him around 30 to 40 minutes to bring the whole idea to life and a week to complete the whole song.
“It was also my first experience shooting a professional music video with a full-on camera crew and set,” he added. “I never realised how difficult it is and how much time and effort it takes, but it was an exciting process. Because of social distancing, it was challenging to do but we found a way around it. We shot the video in green screen and limited the crew as much as possible. Seeing what it looked like after the VFX and edit was done was exhilarating.”
The single is picking up positive feedback from his fans which is driving him to create more music and challenges in the future.
He said: “There are a lot of plans in the pipeline than I’m working on with the team. I’m constantly working on new ideas and I also have some projects and features lined up.”
People can watch the video by visiting https://www.youtube.com/c/outlawproductions and the song is also available on all digital platforms including Anghami, Spotify and Apple Music.