Mexx, a leading global fashion brand, recently launched its new collection in stores across the Middle East.
Titled Style Explorers, the new collection reflects the brands’ trademark of producing trendy, stylish and high-quality clothes for “urban-oriented” consumers. Full of contrast and effortless attitude, the new collection goes back to the Mexx heritage of exploration and fun within an urban environment. In the new collection for women, priority is given to sculpted forms with hints of fluid lines and layering in silhouettes and fabrics. Cinched waistlines accentuate the female form, while detailing is delicately refined to deliver a feminine finish. This season, cotton and natural fabrics play a strong role in Mexx new collection, offering a relaxed lifestyle with the emphasis on fresh spring colour. Rich cottons play the central role for women and men with cotton satin’s, clean cotton mixes and cotton-linen blends. The new men’s collection involves narrow silhouettes developing into more relaxed looks as the months pass. The mood for travel is enhanced with aviator-inspired styling and detailing that has been given a fresh twist. Traditional fabrics are offset with new washes and treatments to maintain the modern mood.