Land Rover marks milestone with four millionth vehicle
May 23 - 29, 2007
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LAND Rover passed a historic milestone when the four millionth vehicle rolled off the production line, 59 years after production began at the company’s factory in Solihull.
The four millionth car, a LR3, was donated to the Born Free Foundation, a dynamic international wildlife charity, devoted to compassionate conservation and animal welfare. The car was collected by actress Joanna Lumley, Born Free’s Founder patron and will become a ‘Rapid Response Rescue’ vehicle for deployment across the UK and Europe. Land Rover managing director Phil Popham said: “We are delighted to hand this car over to Born Free. “The production of the four millionth Land Rover is a major milestone and it is only fitting that it goes to such a worthy cause. I’m proud of our support for the charity and the company’s contribution to both the local and national economy over the past 59 years.” “It is a moment of great pride and it is inspiring to know that we have over four million vehicles designed, engineered and built and these are now on the roads of countries all over the world,” said regional managing director, Land Rover Middle East, Andy Gawthorpe. Born Free has been one of Land Rover’s Global Sponsorship Partners since 2002. The sponsorship includes financial and vehicle support in the UK, Kenya, Ethiopia, South Africa and Sri Lanka.