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MTC-Vodafone Bahrain’s multi-stranded approach to community sponsorship programmes won praise at the recent Strategic Event Management Festival 2007 in Dubai.
The event was attended by marketing and PR professionals from a range of industries and some of the region’s leading organisations.
According to marketing communications specialist, Mohammed Haji, MTC-Vodafone’s sponsorship initiatives underscore the company’s commitment to its host community and have contributed significantly to developing a positive and strong reputation in a highly competitive market.
A leader in its field of telecommunications, MTC-Vodafone Bahrain won the Campaign Middle East Media Planning Bronze Award for the “Best Use of Sponsorship” to promote its 3G services.
This recognition of strength in marketing and communications and strategic sponsorship initiatives has further enhanced the organisation’s reputation in the kingdom.
Addressing delegates at the conference, Mr Haji told experts in the events management field how MTC-Vodafone Bahrain’s lead in community-based sponsorship programmes is demonstrating the company’s caring contribution to the local community and its commitment to Bahrain’s long-term, sustainable development.
Mr Haji said: “The programme places MTC-Vodafone Bahrain firmly in the heart of Bahrain’s community delivering support for learning and sporting initiatives.”
The MTC-Vodafone e-Learning Centre within the University of Bahrain, Bahrain’s first higher education e-Learning centre, uses highly advanced technology in a drive to adopt and develop future learning concepts.
A number of institutes for special educational needs, including The Sultan bin Abdul Aziz Centre for Speech and Hearing Development, have used MTC-Vodafone Bahrain’s generous donations to improve their facilities and bring light into the students’ lives.
