Motoring Weekly

Volvo wins top safety award

November 14 - 20, 2007
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THE Volvo S80 earned the highest safety rating from the Insurance Institute for Highway Safety in Detroit, US, according to results released recently.

The Volvo S80 also won the institute's top safety award for overall crash protection, since it got the highest ratings in front, side and rear crash tests and has electronic stability control as standard equipment. Stability control helps prevent rollovers.

'Volvo's safety has long been recognised, but it is really rewarding to see that our efforts in making our range of vehicles ever safer have been proven yet again, especially when comparing to other premium brands. I believe that safety will play a bigger and bigger role in the buyer's mind in this region and they have the assurance that Volvo cars are not only safe, as proven in this test, but also an exciting alternative when looking for a premium car' said Greg Maruszewski, regional managing director, Volvo Cars Middle East.

The tests were designed to show what would happen if a truck or SUV hit the side of the sedan at 50 kmph, the speed of a serious crash. Side-impact crashes are the most common type of fatal crash after a frontal crash, killing around 9,000 people on US roadways in 2005, the institute said.

'Growing sales of SUVs and pickups have exacerbated height mismatches among passenger vehicles, thereby increasing the risks to occupants of many vehicles struck in the side,' said Insurance Institute president Adrian Lund.

Motor City Holding BSC, the national dealers for Volvo in Bahrain, is constantly striving at making the world-class Volvo cars reach more and more customers, with its efficient sales service and prompt after-sales assistance.

In an effort to keep their customers abreast about their numerous activities, special offers and promotions that Motor City offers to its customers, this year Motor City also launched their local website - www.motorcity.com.bh. Be it a test-drive the customer's seeking or the directions to the nearest Motorcity outlet, this handy website offers it all.

Motor City Holding is committed to supporting Volvo's growth in the kingdom with its legacy of trust, greater emphasis on superior customer satisfaction, value for money deals and by providing world-class after-sales services.







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