Flip through the latest issue of Gulf Weekly.
A whiff of a heady perfume or the aroma of freshly-brewed coffee, or better still, the smell of homemade bread can tickle an individual's senses and invoke emotions that can trigger memories from the deep recess of the human mind.
Of the seven human senses, the sense of smell is a powerful driver of emotions and memories.
With this premise as their philosophy behind the business, a new company in Bahrain is wooing businesses and individuals with the promise of being able to create their own individual smell.
Their launch in the island coincides with a festival of senses which is set to attract thousands of gardening enthusiasts to the Riffa Views Bahrain International Garden Show at the Bahrain International Exhibition Centre on Friday hoping to get a whiff of nature's very own aroma in a 'scented garden' three-day extravaganza.
And to cap it all, a green-fingered technical mission from Taiwan has worked with the Ministry of Agriculture to introduce a new scented flower which is set to become a blooming success in the kingdom over the coming years.
