Flip through the latest issue of Gulf Weekly.
THE_2008 Gulf Air Bahrain Grand Prix on April 4-5-6 will be the biggest sporting, social and business networking event in the Middle East when Formula One makes its fifth visit to the Middle East.
The Bahrain International Circuit today announced that the 34 VIP corporate lounges above the Main Grandstand are now completely sold out to blue chip regional and international clients, with maximum capacity in sight in the Oasis Lounges and the Formula One Paddock Club.
"The growth of popularity of Formula One and motor sport in general amongst sports fans in this region since the BIC was built is extraordinary and highly rewarding to see," said Martin Whitaker, chief executive officer at the BIC.
"It is no less important that corporate interest is following suit, with the step-by-step increases in corporate sales that we have seen through the first four Bahrain Grands Prix taking a huge leap for 2008.
"Almost every key decision-maker in the Middle East business community is expected in Bahrain either as a host or a guest in one of the VIP areas, underlining what an invaluable tool for commerce motor sport can be."
The BIC's five star catering service is gearing up to accommodate the huge number of corporate guests expected over the three days of the event, with additional staff being recruited to meet the demand for such vital services as security, car parking, cleaning and waiting on tables.
Meanwhile, the larders and refrigerators are being stocked with more than 10 tonnes of fresh produce and 100,000 litres of refreshing drinks to ensure that ample supplies are in place to ensure a comfortable stay in the Sakhir desert for the visiting VIPs.
For the business visitors there is also the allure of the first Motor Sport Business Forum Middle East being staged today, which will bring together the leaders of the commercial world of motor sport and many key decision-makers from the Middle East.
In the past four years the Middle East is estimated to have invested more than $12 billion in international motor sport building venues, investing in teams and motor manufacturers and as sponsors. The forum will act as the conduit for knowledge and information to ensure the maximum benefit on that investment can be achieved and build new opportunities.
A feast of entertainment is expected on the track for everyone at the Grand Prix.
