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STC Group, which won the third licence for mobile operators in Bahrain last year, has announced that the new telecommunications company will be named VIVA.
The excitement has been building in the past few months to know the name that STC will use in Bahrain, as the company carries many hopes to elevate the services in telecommunications to a new level in the kingdom.
STC_Bahrain project head Ibrahim bin Abdulrahman Al Omar said he was pleased to announce the new name that will lead towards the final stages of operations as it sets its eyes towards launching its operations soon.
"VIVA is an internationally recognised word symbolising many positive meanings. This is a true reflection of what VIVA the company is all about as well," he said.
"The company aims to develop the telecommunications infrastructure and push forward the Bahrain markets through the various services like voice, data transfer and high-speed internet. It will revitalise large investments and actively promote its products and services by bringing the most up-to-date technologies and highest level of services along with a superior customer experience to everyone.
"VIVA represents a love for life which is translated into a celebration of individuality and a positive community by being an energetic and motivational force in Bahrain. VIVA is about "vivaciousness", verve, charisma, cheers and most of all enhancing each individual's character, allowing them to stand out but fit in. VIVA inspires passion, excitement & celebration of self and others," Mr Al Omar added.
