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VOLKSWAGEN has responded to growing market demand for factory upgraded vehicles with the launch of a new wholly-owned subsidiary - Volkswagen R GmbH.
Tasked with creating sporty and exclusive models, its 350 employees will be tasked to meet individual customer preferences for sporty, customised versions of Volkswagen vehicles. This includes fitting sportier exteriors, exclusive interiors, and installing professional racing powertrains and running gears.
Volkswagen R GmbH produces three versions of Volkswagen vehicles - the R models and the R-Line and Exclusive models.
General manager Ulrich Richter said: "The programme of Volkswagen R GmbH is based on automotive fascination, exclusivity and sports appeal.
"The Golf R and Scirocco R demonstrate this impressively. We also have been able to achieve very low fuel consumption and emissions values.
"On the Golf R, for example, fuel consumption has been reduced by over 20 per cent compared to the previous model."
One of the newest models is the Golf R (199 kW / 270 hp / all-wheel drive). Equipped with distinctly exclusive features including sport seats and bi-xenon headlights, the Golf R is visually unique.
Managing director of Volkswagen Middle East, Stefan Mecha, said: "The Golf R32 model was well-received and a real tour-de-force for Volkswagen Middle East. The unique demonstration of German innovation and engineering had regional sports car enthusiasts practically lining up around the block for a chance to own and drive one.
"Volkswagen has acknowledged our customers passion for innovation, and responded with the creation of Volkswagen R GmbH to meet their needs. With this in mind, I hope our Middle East Volkswagen sports car fans have rev limiters on their hearts when the Golf R is launched later this year."
