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THE new BMW 5 Series has been unveiled with great fanfare at the Euro Motors showroom in Sitra, writes Mai Al Khatib.
Described by its designers as a sporty but elegant, innovative and driver-oriented 'executive express', it remains the marque and model of choice of many a business leader.
The sixth generation of BMW's immensely successful four-door saloon stands out through modern aesthetics in design, conveys all of the sheer driving pleasure so typical of BMW, and offers unparalleled efficiency in the upper mid-range segment.
Euro Motors managing director Zayed Al Zayani said: "The 5 Series is one of BMW Group's most important models. It's as agile as a 3 Series and as comfortable as a 7 Series.
"We are very pleased to be bringing it to the Bahraini market. And the launch opens up the latest chapter in a truly impressive story of success.
"The 5 Series has always been a favourite choice in Bahrain and we are confident that this new model is going to be well received and help us maintain our position at the forefront of industry trends."
The new 5 Series sedan boasts a long and contoured engine compartment lid, short overhangs, a coupŽ-like flowing roofline as well as the longest wheelbase in the entire segment.
The charismatic flair of the upright front section and the BMW kidney grille inclined slightly forward from certain perspectives, the stylish elegance of the side view and the muscular sportiness of the rear end all come together in typical BMW design language to provide an outstanding look of style and supremacy.
Within the interior horizontal surfaces and exciting lines create a truly generous and harmonious ambience. The clear structure of the cockpit enhances the high level of driver orientation, while the stylish, modern design of the interior may be further refined by top-quality materials and tastefully composed colour combinations reflecting the individual choice of the customer.
Intelligent lightweight technology is borne out among other things by chassis components as well as the engine lid, front side panels and doors all made of aluminium.
The new BMW 5 Series sedan is entering the market with one eight-cylinder and three six-cylinder petrol engines as well as two six-cylinder diesel ones.
The top model is the BMW 550i powered by a V8 with BMW TwinPower Turbo featuring high precision injection (300kW/407hp). Then there are the world's first straight-six petrol engine with TwinPower Turbo, high precision injection and valvetronic (225kW/306hp) in the BMW 535i as well as two straight-six petrol engines with high precision injection and lean-burn technology in the BMW 528i (190kW/258hp) and the BMW 523i (150kW/204hp).
For the first time the new BMW 5 Series sedan comes with a 'parking assistant', a collision warning and brake initiation function in conjunction with 'active cruise control' and 'stop & go', 'surround view' and the 'speed limit device' all available in the new model.
Hamid Haqparwar, area manager for BMW Middle East, said: "I do believe that this car will succeed, especially in the Bahraini market."
The BMW 5 Series is priced from BD22,500 to BD33,000. Call 17750750 for more details.
