THE designers behind the new Serene Landmark serviced apartments' complex believe its luxurious rooms will ensure it makes its mark on the island's hospitality sector.
The iconic18-storey architectural building on the seafront in the prestigious Al Fateh - Juffair district has just opened for business.
It boasts spacious one, two and three bedroom serviced hotel apartments as well as a four bedroom duplex penthouse.
A spokesman said: "The harmony of the exotic interiors and the landscaped surroundings with the azure expanse of the sea offers havens of space, comfort and serenity.
"Serene Landmark is a paragon in style, class and comfort. It beckons you to experience a 'Living Art'."
The lavishly-furnished apartments are set in modern surroundings with fully-glazed glass curtains offering panoramic views.
A large and spacious living/dining area is quipped with a range of entertainment options including an LCD TV, home theatre system connected to a wide choice of international cable and satellite channels.
Serene Landmark also features a health and wellness club with sauna, steam and gym. A spa offers holistic therapies. An infinity pool with sun deck and Jacuzzi adorns the 18th floor with stunning views of the sea and the skyline.
Business travellers can choose a range of amenities for meetings and seminars in the Conference Hall.