Flip through the latest issue of Gulf Weekly.
A NEW application has recently been launched in the Middle East which allows users to access newspapers and magazines through their mobile phones.
Mobivision, a media company based in Bahrain specialising in providing digital media solutions, unveiled Mobimag, an application that allows users to access regional newspapers and magazines through smartphone and handheld devices.
The programme is multilingual with Arabic support and is available to download free of charge.
Mobivision's general manager Jordanian Ibrahim S Darraz said: "Mobimag not only provides users with the same experience of printed media, but also enhances the original material by adding interactive methods and new presentation capabilities like video, audio and animations, making it an effective and intuitive advertising platform. It is simple and user friendly and allows subscribers to browse articles and pages with ease.
"It allows each publisher to present the content in their own way and unlike the internet the content is always accessible on Mobimag. It gives the same experience on all devices, no matter who the vendor or what the platforms are."
According to Mobivision, the value added services and mobile applications industry in the Middle East is projected to experience an accelerated growth owing to proliferation of 3G networks, untapped potential and increasing adoption of smartphone devices."
Anyone can download and install Mobimag on their smartphone or handheld device for free by visiting www.mobimag.ae.
