Liali Jewellery has unveiled its new Nouf Collection of designer rings which are in 18 carat yellow and rose gold.
Although diamonds are generally the one number choice, the latest collection includes precious and semi-precious coloured stones to tempt jewellery-lovers with alternative sparkles.
Managing director Anuraag Sinha said: 'We are confident of setting a new trend for this year with coloured stone jewellery.
'At Liali we are always designing new and fresh collections that are appropriate for the season.
'A new collection is always a must, as we have a lot of loyal customers who patronise Liali and are always looking for new and unique pieces to adorn.
'Gold coins are a thing of the past and go straight into the drawer! Nowadays, festive occasions are usually reserved for having some exclusive pieces for oneself such as handcrafted bangles, necklaces, half sets and rings.
'People like to have unique pieces of jewellery that showcases their individuality and makes them stand out from the rest.'
Liali Jewellery LLC is a Dubai based jewellery retailer which was launched in 1999 by Raed Ahmad Baker and Anuraag Sinha under the umbrella of the Dutco Group of Companies.
The retailer specialises in precious and semi-precious stones, certified diamonds, silver jewellery and customised hand crafted jewellery and now boasts 25 outlets in some of the most prestigious shopping malls and department stores in the Middle East and across Europe.
Premium diamond jewellery brands available include Vivien Westwood, Memories and Petite. Pearl brands include Sakura & Kimono, while semi-precious stone jewellery includes Braseel, Inamori and Tirisi. It also retails customised gold, diamond and pearl jewellery and designer timepieces like Jacob Jensen, Danish Design and Technocrat.