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Hyundai Motor Company has launched a limited edition Genesis Prada in the Middle East. Based on the 2012 Genesis sedan it features Hyundai’s award-winning Tau 4.6MPI engine.
The collaboration between Hyundai and Prada was announced at the Seoul Motor Show in 2009.
“The Middle East is a very strategically important market for Hyundai, having been here for over 28 years,” said Mike Lee, marketing manager, Hyundai Middle East Regional HQ. “The fact that this is only the second market globally to receive this limited edition vehicle underlines our commitment to the market.
“Joining forces with Prada lends a distinct air of luxury to the Genesis Prada and underscores the importance of this award-winning vehicle for Hyundai.”
Genesis Prada comes in three special colours – Black Nero, Blue Baltico and Brown Moro – that are applied with a three-layer coat technology with stereoscopic gold pearl.
Dark chrome is applied to the radiator grille, emblem and door handles to reflect the palladium-coated buckles on Prada’s bags. The innovations introduced by Prada include also 19-inch alloy wheels and an outer antenna with a wedge shape.
Francesco Longanesi Cattani, director of external relations, Prada, added: “We felt it important to make Genesis Prada owners not only see, but also feel the difference inside the car.
“From the outside-in, the car looks in a class of its own, with special paint and badges. The interior also gets special treatment, with signature Prada Saffiano leather used to give it an air of luxury and sophistication.”
Genesis Prada will be produced by customised personal orders, while the limited Genesis Prada badge and GP500 emblem will emphasise the production run of just 1,200 units globally.
Initially offered in limited numbers in the Korean market, this is the first time that the Hyundai Genesis Prada is being exported to the Middle East, and will be followed by other Asian countries in the near future.
Contact First Motors on 17121121 for more details.
