Rihanna partners network to bring her fashion to small-screen

Six time Grammy Award-winning singer Rihanna is embarking on a new small screen venture with the Style Network to bring her fashion to TV.

The singer will executive-produce and star in a reality competition entitled Styled to Rock, which is to premiere in 2013.

The series will follow 12 up-and-coming designers, hand-picked by Rihanna herself, who will create unique fashion pieces for A-list celebrity talent. The competitors will vie for the title of America’s next trendsetting designer.

President of Style Media Salaam Coleman Smith said: “Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force. On the heels of our successful network rebrand, Styled to Rock and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fuelling our viewers’ insatiable appetite for all things style.”

Rihanna added: “Fashion has always played an integral part in my life and career. I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.”