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WITH Valentine’s Day approaching, jewellery experts at Devji Since 1950 stores in Bahrain have offered some timely cutting advice for those looking for the perfect diamond for their partner.
Most diamond buyers are familiar with the four C’s (carat, clarity, colour and cut), as highlighted recently in GulfWeekly, but few of them know that the most important attribute is the latter.
Why does a cut play such an important role?
The answer is simple, the cut of the diamond is the only attribute influenced by man. The others are defined by nature.
A Devji diamond cutter told FashionWeekly: “How does one recognise a good cut? Inherently, we all know when we see a beautiful well cut diamond. All diamonds appear beautiful and brilliant in the light of the spot lights, however, a truly well cut diamond will display brilliance under all lights and not just the well focused spotlights of the stores. However, the best test for a diamond’s cut is under natural light.
“The difference between an excellent cut diamond and poorly cut diamond is very evident under natural light.”
*Visit a Devji Since 1950 store today and meet the company’s diamond experts to learn more about the cut. Details of its unique 100 per cent transparent buying policy will also be available.
