Motoring Weekly

Tech trailer rolls out

May 8 - 14, 2013
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MOTORING technology lovers have until tomorrow to enjoy the latest innovations showcased in a 40-foot trailer and brought to the island by Almoayyed Motors, the distributor of Ford in Bahrain.

The trailer, right, contains three simulators showing examples of unique advancements. A ‘MyFord’ Touch station is featured in each simulator, allowing participants to engage with a voice-activated system that is connected to their mobile phones and MP3 players.

It also allows them to interact with the easily accessible control buttons on the steering wheel and eight-inch touch-screen.

Sandeep Mathur, general manager at Almoayyed Motors, said: “Technological advancements are the biggest selling points in the automotive industry. As a renowned brand, we want to demonstrate Ford’s hi-tech breakthroughs and allow our consumers to experience them first hand through our tech tour that will be hosted in various locations throughout the kingdom.”

For more information on Ford’s range of vehicles, visit Almoayyed Motors showroom in Sitra or call 17737373.







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