Guests at one of the island's premier residential suites have the opportunity to win a once-in-a-lifetime travel prize to celebrate the company's 25th successful year in business.

Ascott, CapitaLand's wholly-owned serviced residence unit operates Somerset Al Fateh, Bahrain.

The company pioneered the serviced residence concept with its first international-class property in Singapore in 1984 and, over 25 years, Ascott has grown to be the world's largest owner-operator in the business, with 25,000 units in 66 cities over 22 countries.

To commemorate its 25-year milestone, Ascott has designed specific activities to celebrate with its customers.

To say a big thankyou for 25 years of sterling support, Ascott is offering an unprecedented grand prize of free stays for 25 consecutive years at any of its serviced residences worldwide.

And on top of this customers can also enjoy monthly rewards of free stays and 25 per cent off rates in over 25 cities each month.

As one of Ascott's properties, Somerset Al Fateh will offer this series of promotions and rewards throughout the year starting this month.

1. '25 Years With Ascott' Grand Draw: One customer will receive free stays for 25 years

The top reward, which has never been offered before is a complimentary three-night stay every year for the next 25 consecutive years for one lucky customer.

The deal, worth up to BD25,000, can be used at any of Ascott's serviced residences worldwide.

Customers who have stayed at Ascott's participating properties between January and December are eligible for the draw and the winner will be chosen on January 15 next year.

Every night's stay entitles visitors to one entry.

2. Monthly Lucky Draws: Free stays at any Ascott property worldwide for nine lucky winners

l From April to December, one guest will be picked every month to enjoy a three-night stay on the house at any of Ascott's proprties which include Singapore, Australia, Belgium, China, France, Georgia, Germany, India, Indonesia, Japan, Kazakhstan, Malaysia, the Philippines, Qatar, Russia, South Korea, Spain, Thailand, the UAE, the UK and Vietnam.

3. Twenty-five per cent off 'best available rates' in over 25 cities every month

Ascott is offering 25 per cent off its 'best available rates to customers who make dailybookings of up to seven nights.

Guests can choose from a list of participating properties from over 25 cities worldwide.

l Each month, a new list of properties from Ascott's global portfolio will be featured.

4. One free night a month at all of Ascott's properties

Extended-stay guests who make bookings for one month or more will receive a complimentary night for each month of stay, up to seven free nights.

l Guests can redeem their free nights at any Ascott property worldwide.

Chong Kee Hiong, CEO of Ascott Real Estate, the real estate arm of The Ascott Group Limited, said: "Over the 25 years, Ascott has set industry benchmarks with the launch of several firsts. Besides pioneering the serviced residence concept, Ascott launched the world's first pan-Asian serviced residence real estate investment trust, Ascott Residence Trust, in 2006.

"We are the largest international serviced residence operator in most countries where we operate, including China, Korea, Thailand, Vietnam, Indonesia, the Philippines and France. We will continue to expand our presence to more cities to further strengthen Ascott's leadership position."

Gerald Lee, CEO of Ascott Hospitality, the hospitality management arm of The Ascott Group Limited, said: "We would like to invite our customers to join our 5,000 employees worldwide in celebrating our 25th anniversary this year. These offers are ways to thank them for their loyal support, without which, we wouldn't have come this far and garnered numerous awards throughout the years. Going forward, we aim to further improve our services to our guests by offering wider choices in more cities as we continue to expand and grow for the next 25 years and more."

Globally, Ascott has a total of 189 properties in Asia Pacific, Europe and the Gulf region. Besides Somerset Al Fateh in Bahrain, Ascott's other properties in the Gulf region are Somerset West Bay, Doha in Qatar and Somerset Jadaf, Dubai in the United Arab Emirates. The company will open its first Ascott branded property in the Gulf region, Ascott Bahrain, in 2011.

For more information on the promotions, terms and conditions and reservations, visit www.the-ascott.com/25anniversary, call Somerset Al Fateh at 17811889 or email enquiry.bahrain@the-ascott.com.