Flip through the latest issue of Gulf Weekly.
This week the long-awaited next instalment of the groundbreaking Jurassic Park series, Jurassic World, opened in Bahrain cinemas and an entire fleet of Mercedes-Benz vehicles are sharing the spotlight.
Alongside the iconic G-Class, Unimog, Sprinter models and the new GLE Coupé play a leading role in the epic action-adventure when they come eye-to-eye with the film’s fearsome Indominus Rex.
Graeme Newport, general manager at dealers Al Haddad Motors, invited prize-winning customers and members of the media to an exclusive screening of the movie last Wednesday at City Centre Mall’s Cineco cinema and said the dinosaurs would not be the only things roaring on the night and was true to his word. He added: “We are so thrilled about continuing this partnership that began way back in 1977. It is so exhilarating to witness the promotion of the vehicles in this unique way. We are proud to bring all the entertaining global marketing activities down to a local scale.”
“In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster The Lost World: Jurassic Park,” Dr Jens Thiemer, the marque’s vice president marketing, recently told reporters. “Now, another Mercedes-Benz car debuts in a significant role in the latest instalment. We are delighted to continue our partnership with a multitude of vehicles.”
The Mercedes-Benz GLE 450 AMG Coupé makes its film debut as the official car of Jurassic World operations manager Claire, played by Bryce Dallas Howard. When Claire must confront a crisis well beyond what she can handle alone, she takes the new Mercedes-Benz GLE Coupé (showcasing its off-road capabilities) and joins behavioural researcher Owen (Chris Pratt) on a mission in the lush jungle of Isla Nublar.
In addition we see Owen piloting the G-Class, the patriarch of all Mercedes-Benz SUVs. The film also features the Unimog, cast as a dinosaur ambulance, as well as a G 63 AMG 6x6 and various Sprinter models. “The fleet of Mercedes Benz vehicles fit perfectly into Jurassic World. They are classy, sophisticated, and sexy – exactly what would exist in a modern international theme park,” explained producer Frank Marshall.
Movie critics have described the Merc move as the ‘cleverest’ product placement ever in the history of film and have raved about the movie along with cinema-goers.
