Management at The Yateem Centre in Manama reckon they have come up with the perfect hook to attract customers during the holy month.
A pond has been added to the main atrium allowing shoppers to ‘fish for fun’ during Ramadan.
Every customer has the chance to catch on to the promotion by casting a line from the mezzanine floor fishing lodge into the ground floor water attraction.
With only 60 seconds to play, it is a race against the clock to win one of the cash prizes ranging from one dinar to 10 dinars or a tasty BD100 prize marine marvel.
In addition there is a chance to win one of three BD1,000 prizes in a grand final raffle draw, with a free entry ticket offered to shoppers for every BD5 purchase made at one of the centre’s outlets.
The retail and commercial centre has been in the Suq at the heart of the capital for more than 25 years. Despite competition from newer malls, The Yateem Centre holds a soft spot in many local shoppers’ hearts.
The visitors’ car park in the basement provides customers with two hours free parking. Lifts go directly up into the centre which is home to a range of outlets offering electronics, gifts and handicrafts, jewellery, perfume, shoes, food and more.