Flip through the latest issue of Gulf Weekly.
MAKING the home fashionable and stylish just got a lot more affordable with the recent launch of ‘The One-BASICS’ which claims a no-frills, cash-and-carry concept for its shoppers.
The One is well known for its range of glamorous pieces with luxurious fabrics, textures and detailing that are both contemporary and traditional in design and construction.
It is one of the most popular, chic and trendy home fashion brands in the region but the company also wanted to offer a wide range of price options to cost-conscious customers without cutting back on the quality.
Carmen Estacio, GulfWeekly’s recent recruit in sales, took a trek to the opening of the outlet at the new East Riffa Enma Mall. She said: “I love to decorate my home and appreciate cost-effective ways to do it. The different shades and shapes of the items on sale really attract the eye. Even the simple white and green floral pieces were lovely and the prices were reasonable.”
The small folding dining sets for under BD50 looked perfect for families needing extra place for a party of guests. There were also faux foliage, flowers and greenery with bright contrasts in pinks, purples, reds and autumn palettes. Various conversational picture pieces, vases and photo frames were available in intricate designs and shades that offered multiple options for interior decorating.
Bedding is a very high moving and sought after section in any home furnishing location and this outlet offered many modern options with comforters, sheets and pillow cases that had classic and modern styles.
Thomas Lundgren, inventor and CEO of THE One and now also THE One Basics said: “I created THE One Basics to compete with low-end furniture retailers like IKEA and Home Centre, but with better products and lower prices.
“Basics offers an amazing choice of home fashion at great value. We design bargain products and search the globe to find the best deals. How much we buy from each manufacturer varies greatly, so if a customer sees something they like, they should grab it before it’s gone.
“Our lean way of working helps us pass on great savings to our customers, so they can help themselves to simply the best prices!”
The media were given a tour of the store, which is located on the mall’s second floor, by Colin Burrows, country manager, THE One Total Home Experience. Check out the special deals which include a set of four mugs for BD5.500, dining chairs starting from BD15.250 and a sofa bed for only BD65.
