Shoppers generally flock to malls during the holidays, although in recent years many have headed to the internet.
However, buying apparel from a website can cause problems finding the right size, look and fit for your body type and personal tastes. As a result, several technology companies have created new ways for people to size themselves up at home.
Fits.me is taking the task of finding the perfect fit a step further by using robotic mannequins with dimensions similar to a shopper’s in a sort of virtual fitting room.
“Robots are a fantastic tool to see how garments look on differently-sized human bodies”, said Heikki Haldre, co-founder and CEO.
“Each garment is photographed 2,000 times, accounting for the permutations of body measurements that the robots morph into”.
Fits.me’s virtual fitting rooms are currently being used by retailers such as Thomas Pink and Ermenegildo Zegna. Haldre said that users of the technology are almost 10 times more likely to make a purchase.
